In the past, when considering pet food in Taiwan, most pet owners were predominantly familiar with imported canned food brands. Taiwanese pet food were commonly perceived as being of lower quality, leaving pet parents with limited alternatives apart from foreign brands. However, over time, we came to realize that the price and quality of those imported pet foods didn't quite align. This led us to ponder: “Can we, as Taiwanese, create pet food that not only instills confidence in pet parents but also promotes the health of our beloved pets?"

In 2006, we embarked on our journey by crafting our very first batch of S30 Series dog food. We started with a formula that prioritized the well-being of our pets' skin and fur. We firmly believed that Taiwan's locally sourced ingredients could produce fresh and top-quality pet food. By meticulously designing formulas and producing in small quantities, we were able to offer our furkids healthier meals and contribute to their overall well-being.

We put in relentless efforts, focusing solely on the well-being of our furry companions. Our mission was to make meals that we would be proud to serve our own family members. We continued to innovate and create more functional pet foods, ones that are not only healthier but also more natural and safer.

Today, our commitment to healthy pet food has made a significant impact on the well-being of many of Taiwan's furkids. We are humbled by the recognition we have received from pet parents. Moreover, we aspire to share the goodness of our high-quality pet food with furry friends around the world, extending our mission to every pet lover across the globe.